Adventure Race: New Sponsors and Events

Posted by Spalding Hurst

August 1, 2007


We’ve had a lot of great news this week relating to the Bourbon City Challenge Adventure Race.

  • Kentucky Youth Sports Scene, a Central Kentucky-based publication launching into Jefferson County Schools in August, has agreed to preview the race and advertise for the event. On race day, they’ll be there with a giant RV they use in promotion of their publication and to add to the fun with freebies and stuff!
  • Bulleit Bourbon confirmed as title sponsor for the event.
  • Red Bull rep Jennifer O’Connell visited the race site Monday and confirmed her company’s sponsorship of the event. Red Bull will be providing buoys for the lake paddle leg of the race for paddlers to navigate around the course.
  • The CW Louisville came on board as a television sponsor donating air time for a TV spot.
  • Given’s Aviation agreed to provide two passenger planes and pilots for plane rides over the race course on race day.
  • Rocksport agreed to sponsor the event and bring out a portable rock climbing wall for spectators and racers to enjoy on race day.
  • One band and an acoustic musician has agreed to provide some tunes Sat. night, for the campout, and for Sunday, during the race.
  • Kentucky Mountain Bike Association is planning on setting up a booth and providing some chotchkeys for the gift bags, according to their treasurer.
  • Keene’s Depot donated some barrels for aesthetics (and coolers for water)
  • Louisville Water Company donated 600 bottles of water for the event.
  • Red River Gorgeous donated a three night stay in their largest cabin, White Pines, as a prize award.
  • Handy Food Mart donated energy bars for racers.
  • Jim Beam pledged a cash contribution as a sponsor.
  • Representative David Floyd and Senator Dan Kelly also contributed to the event as have many others including Town and Country Bank, GBA Printing, Marengo Cave.

Horizon Hoppers Adventure Services owner Mike Hammons has taken over as facilities manager for the event. Mike will be in charge and have final say over the locations of booths, parking, camping areas and oversight of the airport property as a whole. Mike’s other business, Central Kentucky Canoe and Kayak is also contributing to the event. This is a substantial devotion of time and energy. It is greatly appreciated.

I can’t name all the good that’s happened this week. It’s been a good week. And it’s going to be a great race!

-Bob White

Visit for all the event details and registration. We’ll see you in Bardstown, KY on September 8th & 9th!


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